Can anyone challenge the might of Senagalese-born Italian TikTok superstar Khaby Lame? E! (DStv channel 124) has gathered eight impressive African social media stars who’ve entertained, outraged and got us laughing and talking in 2021. They’ll be following in the footsteps of last year’s winner Elsa Majimbo from Kenya, and 2019’s winner, South Africa’s own Bonang Matheba.
From Wednesday, 27 October until Wednesday, 17 November, you can raise your voice and vote for your favourite nominee for 2021 People’s Choice Awards: African Social Star of 2021. Winners will be announced at the 2021 E! People’s Choice Awards on Tuesday, 7 December on E! (DStv channel 124). Read on to find out how to vote...and who to vote for.
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How to vote
The official voting window is from 27 October to 17 November. Fans can vote up to 25 times per day, per category, per method (voting website and Twitter). On 9 November, the votes will count as double, equalling up to a maximum of 50 votes per category, per voting method. For Twitter votes: posts must be public to count. Posts count as a vote if the category hashtag (#AfricanSocialStar) and a corresponding nominee hashtag are used together in the same post. For example:
Check it out! I voted for #NomineeName as #AfricanSocialStar at the People’s Choice Awards! #PCAs
Where to vote
You can cast your vote on http://www.votepca.com/af
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And the nominees are…
Lasizwe Dambuza: South African YouTube sensation and LGBTQ activist
Voting Hashtag: #Lasizwe
Lasizwe says: “This nomination is not for me, it’s for the fans – it’s for the sweeries! Finally the sweeries can come together and do what they do best, they can do the most. This nomination is for my fans and only my fans.”
Boity Thulo: South African actress, musician and entrepreneur
Voting Hashtag: #Boity
Boity says: “Receiving this nomination is honestly a dream come true! I feel so honoured that the work that I do is being celebrated on such a massive platform. From the bottom of my heart, thank you!”
Mihlali Ndamase: South African make-up artist and beauty influencer
Voting hashtag: #MihlaliNdamase
Mihali says: “It’s truly a fortunate moment for me to be nominated for this award on such a prestigious platform. Hopefully we’ll take this one home, it isn’t for me alone but for other creatives that need to fight for recognition and respect in the entertainment space.”
Witney Ramabulana: South African TikTok sensation
Voting hashtag: #WitneyRamabulana
Witney says: “I am so honoured to be part of something this big. Just being recognised is the highlight of my life. I am so grateful and I will continue inspiring young girls out there to be a better version of themselves and be confident in their own skin. Anything is possible.”
Falz: Nigerian rapper and actor
Voting hashtag: #Falz
Falz says: "It’s a great honour to be nominated for this award, and I am really excited that the good people at E! considered me for this. I have always considered social media a place where I can have fun, connect with people from different parts of the globe and most importantly, effect social change. I am proud of the changes we’ve been able to effect in the past year in Nigeria and how we’ve spoken truth to power. We couldn’t have done it without crowdsourcing ideas on social media and working together as one. I am really proud of that as well as this nomination."
Azziad Nasenya: Kenyan TikTok star
Voting hashtag: #AzziadNasenya
Azziad says: “I'm excited and honoured for my nomination. This goes out to the dreamers... you're never too young to start working on your dreams.”
Tyra Chikocho (aka Madam Boss): Zimbabwean comedian
Voting hashtag: #MadamBoss
Tyra says: “Thank you for the nomination and what a surprise to my team and myself. I would like to express my genuine happiness for receiving this nomination. 2020 and 2021 have not been easy as the world over people have been dying due to the COVID-19 pandemic. All we (the Madam Boss team) wish for is life and a quick recovery to anyone affected. Being nominated for such a prestigious award means a lot and we are excited and grateful. If I win, I win together with my fans and those we have associated with.”
Sofiyat Ibrahim (aka The Odditty): Nigerian self-empowerment advocate
Voting hashtag: #TheOdditty
The Odditty says: “In the infamous words of Chizi Duru, YOU CANNOT TALK TO ME ANYHOW! I am so honoured to be nominated for this award and dedicate this to everyone who has fought so hard to be unapologetically who they are. WE DID IT!”
Watch the 2021 People’s Choice Awards live on Tuesday, 7 December on E! starting at 02:00, with the ceremony at 04:00am CAT. The ceremony rebroadcasts on Wednesday, 8 December on E! (DStv channel 124) at 20:00.
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